Adidas officially announces a major business decision!

Major shakeup in the hockey world as Adidas, authentic outfitter of on-ice uniforms and official supplier of licensed apparel and headwear for the NHL, has officially sold its CCM hockey brand for approximately $100 million to Canadian private equity firm Birch Hill Equity Partners.

The successful sale comes after a failed attempt in 2013 to sell CCM for $150 million. As of now, CCM, which is headquartered in Montreal, Que., generates close to $10 million annually. Sportsnet reports that the company employs more than 500 people in Canada.

The sale is in trend with Adidas’ recent decisions, namely the sale of TaylorMade golf division, which in the past had also collaborated with CCM for the creation of the RBZ stick line.  

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