Former Bruins forward PJ Axelsson surprised to find out he’s a hair model in… Bolivia?

File this under the category of things you thought you’d NEVER ever read.

Former Boston Bruins forward P.J. Axelsson was surprised recently to find out that he’s a hair model… in Bolivia.

Uh… excuse me?

Let’s back up a bit. 

The 44 year old Swedish forward retired from professional hockey in 2013 after four seasons with Frolunda in the Swedish Elite League, but last played with the Bruins in 2008-09. In total, Axelsson put up 103 goals and 287 points in 797 career NHL games. Now… he’s a hair model in South America, evidently.

Twitter user @Hackspetten031 spotted Axelsson’s photo, along with former Vancouver Canucks forward Ryan Shannon ironically enough, at a hair salon in Bolivia and tweeted it out for the world to see.

Check it out:

Translated from Swedish, the tweet reads:

“How sick is it that Per-Johan “Pebben” Axelsson is one of the alternatives to different hairstyles you can choose from in a hairdresser’s salon in Bolivia?”

When asked by Swedish publisher Expressen about it, all Axelsson could do was laugh. “I’ve been getting a lot of messages about that now,” he says. 

But how did it happen?

“It’s absolutely incredible. I have no idea how I ended up there.” 

You have to admit though… that’s one gorgeous head of hair.