Jets and Moose unveil new logos to celebrate Indigenous culture

The Manitoba Moose and Winnipeg Jets logos have taken on a new look, specifically designed for this weekend’s “This is Hockey” initiative that promotes diversity and inclusiveness in the sport. 

The two new logos were designed specifically with Manitoba’s Indigenous culture in mind and reflect the design and aesthetic of the province’s many native tribes.

Check it out:

How awesome is that!? 

“It was really important for us to find artwork that resonated with the Indigenous community and something that felt authentic and rang true,” said Josh Dudych, director of creative services at True North Sports and Entertainment (TNSE).

The logos were designed in consultation with Leticia Spence agraphic design student at Red River College who is Cree and from Pimicikamak First Nation.

“Most people think of First Nations people as a monolith and singular group of folks, but there are many different tribes and we all have our own languages, cultures and ways of perceiving the world. So I kind of wanted to showcase that,” said Spence.

“I’m just really happy that True North and WASAC invited me to take part and share my culture in a celebratory way,” Spence said.

“The whole creative process was beneficial to me because I learned a lot from the True North team. It was nice to receive that guidance and when we got to the final product it was ‘Yes, we finally got here – yay!'”

While the Jets and Moose won’t wear these logos on their jerseys, TNSE has confirmed that t-shirts and other merchandise will be available at the games.