Report: NHLer in trouble after homophobic slur?

Seems like Montreal Canadiens forward Andrew Shaw didn't learn from his mistake at all. While he was still playing with the Chicago Blackhawks in 2016, he was fined 5 000$ for the use of an homophobic slur during a playoff game against the St. Louis Blues. 

He did the same thing against the Anaheim Ducks on Friday night, so we could expect him to be fined again.

The tricky part is that Shaw is an ambassador for «You can play», a social activism campaign dedicated to the eradication of homophobia in sports. As you should expect, a lot of social media users commented on his action. 

What do you think? Should the NHL suspend him and fine him again? For how long? And how big of a fine?