Privacy policy

Your privacy is important to us. This page details our commitment to protecting your personal information.


Policy on the protection of personal information of users of websites administered by Attraction Web

  1. Purpose and scope

Attraction Web S.E.C. (hereinafter “Attraction”, “we” or “us”) operates its activities in the media and entertainment industry in Quebec and, more particularly, in the new media sector including the internet and digital.

For Attraction, the protection of the information and information that we collect when you visit this website or the sites of our affiliated companies is of very high importance and our practices regarding respect for your personal information comply with the laws in force in Quebec, Canada and Europe, including the Loi sur la protection des renseignements personnels et les documents électroniques (L.C. 2000, ch. 5), the Loi sur la protection des renseignements personnels dans le secteur privé, Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and the free movement of such data (referred to as “GDPR”) and any applicable national legislation implementing the GDPR or otherwise relating to the processing of personal data, which may be modified or replaced from time to time.

This Privacy Policy (hereinafter the “Policy”) explains to you how we collect, use, communicate, process and protect the personal information and Navigation Information that you share with us when:

  • you visit the HockeyFeed website or the hyperlinked sites of our affiliated companies (hereinafter the “website”);
  • you sign up to receive communications, newsletters, updates, special offers;
  • you participate in competitions and/or promotions.
  1. The kind of information we hold about you

Personal data is information about a person from which that person can be identified. They do not include anonymous data, i.e. data from which you cannot be identified.

There are special categories of more sensitive personal data which require a higher level of protection, particularly due to its medical, or otherwise intimate, nature.

When you browse our website, we may collect, store and use categories of personal data about you:

  • Identity Data – details such as first name, last name, username or similar identifier, marital status, title, date of birth, sex and gender.
  • Contact data – name, title, home addresses, telephone numbers and professional and/or personal email addresses.
  • Profile Data – your username and password, subscriptions and purchases and orders made by you, your interests, preferences, reactions and responses to any survey or poll (example: customer survey customer satisfaction) led by us.
  • Financial data – when you make payments to Attraction Web S.E.C, we will collect banking information (account number, transit) / banking company or your credit card details, if applicable.
  • Transaction Data – details about payments to and from you and other details about products and services you have purchased from us.
  • Marketing and Communications Data – data about your preferences in receiving marketing from us and our third parties and your communication preferences.
  • Interaction and Usage Data – when you interact with us, we record the details of those interactions (e.g. chat, phone calls, email correspondence as well as information about the use of our website, our products and services). If you file a complaint, we will process the details regarding that complaint.
  • Mandatory data – data that we must collect to comply with certain legal and regulatory obligations that apply to our business, such as our health and safety obligations.
  • Technical data – this data includes IP (Internet Protocol) address, your login data, browser type and version, time zone and location, plug-in types and versions of the browser, operating system and platform to access this site.
  1. How is your personal information used?
  • We collect, use and/or disclose your personal information for the following purposes:
  • To identify you as a user of our website.
  • To allow you to subscribe to our services (for example: subscriptions, newsletters);
  • To participate in a competition, promotion or survey;
  • To give your comments;
  • To communicate your contact, financial and transaction data to technical, payment and delivery service providers based inside or outside the EU;
  • To provide you with the product, service or information you have requested;
  • To provide you with customer service;
  • To help us evaluate and improve our Site by adapting its content to your needs and personal preferences;
  • To communicate with you, inform you of new offers and promotions as well as any fact or event likely to be of interest to you;
  • To organize and administer contests and/or surveys;
  • To enable us to ensure the quality of exchanges and to apply the rules of decorum in the sections where you can share your comments;
  • To create and maintain our customer accounts;
  • To carry out commercial operations;
  • To process payments and recover, if necessary, unpaid debts;
  • To detect and protect you against errors, fraud, theft and other illegal activities;
  • To receive personal data about you from various third parties and public sources, as indicated below:
    • Technical data of the following parts:
      • analytics providers such as Google based inside or outside the EU;
      • advertising networks based inside or outside the EU; and search for information providers based inside or outside the EU.
      • To comply with our legal obligations.
  • For any other purpose for which you provided your consent at the time of providing your personal information.
  • To prevent errors and fraud;
  • Identify you as a user of our website and as a logged in user, if applicable;
  • Establish and maintain our business relationship with you;
  • Provide services on an ongoing basis that meet our mission;
  • Improve our service offering, including the use of this website;
  • Prevent errors and fraud;
  1. Consent to the collection of personal information

In certain circumstances, we will ask you to provide certain personal information, for example, to participate in competitions or to write comments.

All personal information is collected with your consent and you are free, at any time, to accept or not to provide personal information. However, in the event of refusal, you will not be able to access the sections of the Site which require you to provide such personal information.


When you provide us with personal information belonging to another person, we assume that you have obtained valid consent from that person allowing us to collect, use, communicate, process and protect that personal information in accordance with this Policy.


If you are under eighteen (18) years of age, please obtain permission from a parent or guardian before sending us any personal information.

  1. Sharing your personal information with third parties

In accordance with this Policy, we may share some of your personal information for the purpose of offering you services, including subscribing to and sending a newsletter. We will then take reasonable steps to ensure that your personal information shared with third parties is protected and stored according to the principles set out in this Policy, but we cannot guarantee this or engage our liability in this regard.

We would like to clarify that we will not disclose your personal information to advertisers, customers, partners or third parties without obtaining your prior written consent. Notwithstanding the foregoing, we may communicate your personal information to the following individuals and organizations, in the contexts set out below:

A. To service providers

We may transfer your personal information to service providers acting on our behalf, for the purposes mentioned in this Policy. This could, for example, be a company or organization whose services have been retained to:

  • Online purchases where applicable are managed by an external service provider meeting industry standards and to facilitate and accelerate the online purchasing process, we may transmit some of your personal information to the latter;
  • Credit card information and payments for your online purchases are processed using industry-standard encryption technology. The information transmitted is that which is required for the processing of your payment.
  • Management of subscriptions or newsletters, if applicable.

B. To our affiliated companies

We may share your personal information with our affiliates to better serve you and inform you about all of our products and services.

C. To our business partners

Occasionally, we may communicate your personal information by sharing our customer lists with organizations that we have selected and who wish to let you know about products and services that they believe may be of interest to you.

D. In the context of commercial transactions

We may participate in the sale, merger, restructuring or transfer of part or all of our business. As part of these transactions, we may disclose your personal information to the acquirer or new organization. In this case, we will require that the confidentiality of your personal information be protected by the acquirer or new organization in accordance with this Policy and applicable laws regarding the protection of personal information.

E. Under the laws

In addition to the contexts mentioned above, we could, for example, communicate your personal information:

  • to our legal advisors;
  • to a government agency with authority to obtain such personal information;
  • if we have reason to believe, in good faith, that the communication of personal information could be useful in an investigation aimed at illegal or fraudulent activity;
  • to comply with an order or decision of a court or tribunal.

F. To avoid sharing or have your personal information deleted

You can at any time request that the personal information we hold about you is not shared under paragraphs a., b., c. and D. or else, that they be deleted. Simply send us an email to our Personal Information Protection Manager at the following address: [email protected] and whose contact details are listed at the end of this Policy, to request that your personal information concerning are not shared or even deleted from our databases.

  1. Retention of personal information

We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements.

It is important that the personal information we hold about you is accurate and up to date. Please keep us informed if your personal information changes.

  1. Navigation information

A. Definition of “Navigation Information”

“Browsing Information” is general information and statistical data which concerns your browsing activity on the Site or the nature of your device (computer, tablet or mobile device), your browsing history, the duration of your visit to the site. Site, the pages viewed, the order in which pages are viewed, the content of those pages, the number of clicks, your general geographic location (country or province), and the advertisements and videos you view on the Site .

B. Collection of Navigation Information

Browsing our website means that you consent to the collection of Browsing Information in the manner and for the purposes indicated in this Policy. Browsing Information is collected using cookies, or small data files that are installed by our server on your device. A permanent cookie is installed during your first visit and other cookies, permanent or temporary, may be used depending on the applications and the choices you make during your next visits to the Site. We use these cookies to improve your browsing experience and better understand how you use our website. They are stored on your computer when you visit our website. They contain information such as the display language and certain browsing habits.

Browsing Information is not personal information and is not used to discover your identity. They are used for the purposes described below.

However, you can, at any time, delete the cookies present on your device or deactivate or block the functionality which allows their archiving by consulting the configuration options of your web browser. If you make this choice, you will still be able to access the information on our website, but you will be considered a new user each time you visit.

C. Use of your Navigation Information

We collect your Browsing Information for the following purposes:

  • To measure your interest in our website;
  • To generate statistical data concerning the performance of our website, the use of its content, its traffic;
  • To improve communication between our server and your browser;
  • To improve your browsing experience by offering you, for example, your choice of language and other parameters that are specific to you and that you will not have to enter repeatedly.

D. Websites hosted by third parties

Please note that the Site contains hyperlinks in the form of advertisements and advertisements which, when clicked, redirect you to external websites operated by other companies or organizations, which may be subject to different privacy policies. protection of personal information. We have no control over these websites or how the confidentiality of personal information is managed. Once you leave our Site, this Policy no longer applies and you will be governed by the policies of the new site you visit and we cannot be held liable in any way. Therefore, we suggest that you read the privacy policy of these other websites.

  1. Modification to the Policy

This Policy is effective from September 22, 2023. We reserve the right to make changes to this Policy at any time, which changes will come into effect upon posting.

  1. Complaints and requests for access to personal information

For any questions, comments, requests, concerns or complaints relating to this Policy, or for a request for access to your personal information, you can contact Attraction at the following coordinates:

Rodrigue Bastien
5455, avenue de Gaspé, suite 200
Montreal (Quebec) H2T 3B3
Email: [email protected]

  1. Office of the Privacy Commissioner of Canada

The Office of the Privacy Commissioner of Canada can also answer some of your questions and you can contact this organization for information. By telephone, toll-free: 1-800-282-1376. Via the website: