A fortune to place your add on a jersey!

According to Rick Westhead of TSN, the NHL will officially go forward with the project of placing adds on the jerseys of the teams at the Hockey World Cup. The price to see the name of your company on the best players in the World? $8M. The only problem is, nobody wants to pay that much according to Westhead.

Two people familiar with the matter told TSN the league and union have been pitching on-uniform advertising for several months now. While some sponsorship deals have been agreed to, no company has been willing to meet the asking price for jersey ads at the Toronto-based event scheduled for September of 2016. "Someone paying $8 million? It's just not going to happen," said a marketing executive who has been pitched by the NHL and NHLPA. "They think they're going to get a global financial services company like Visa to pay that much, but it's just not going to happen."

  The NHL and NHLPA could very well have to lower their price in order to find a sponsor. The objective would be to incorporate the logo seamlessly on the team jerseys instead of placing a patch like we see at the World championship. The NHL expects the World Cup to generate more than a $100M in profit. The league has juggling with the idea of placing adds on teams jerseys in the NHL seasons for quite some times now. So far, they are hesitating to become the first major sport league in North America to do so, even if it would mean $120M or more in profit per season. Image courtesy of Keystone Press Agency