Bob McKenzie introduces tasty 1st post-retirement gig!

For those of us who wanted to stay up to date in all of the latest breaking news from the world of hockey, you can be that TSN's Bob McKenzie was at the top of our list as one of the key go-to sources for information. 

But it turns out like many, he wasn't keen to just not do much of anything in his retirement. So he's added another title to his repertoire. 

“Booze mogul?” McKenzie said when searching for the additional title. “I don’t actually believe that, but it’s a catchy title. So, I would facetiously call myself a booze mogul right now.”

McKenzie and his son Shawn have partnered with the Ace Beverage Group to produce Bobby Margarita, an RTD (Ready to Drink) margarita in a can that he himself has been perfecting over the past five years.

It has hit the market in Alberta and will also be available in Ontario and Saskatchewan by April of next year.  

“And I was like, ‘Oh, that looks like fun,’” McKenzie said. “You’re at the end of April, beginning of May, and you’re working every single night, you’re dreaming of fun in the summer. So, I thought, ‘This looks really cool. I’m going to get that.’ Then I forgot about it until I went on vacation.”

“When the opportunity was brought to us and it was Bob McKenzie, we were really excited to work with Bob,” said Keith Walker, vice-president of marketing for Ace Beverage Group. “He’s a very talented marketer because he built a brand before he had a product. He built the persona of Bobby Margarita. It’s been incredibly difficult to build brands over the years. Consumers go with what they trust, what they know, and people really trust Bob. He got the name The Hockey Insider based on trust and having credible information.”