Bruins unveil their first jersey ad sponsor in team history

The Boston Bruins and software cyber security corporation Rapid7 have announced a partnership that will see Rapid7 logos displayed on the Bruins' home and away jerseys this upcoming season.

Here's a sneak peek at what the logo will look like on the Bruins' home jersey:

"Our multi-year partnership with Rapid7 is the first of its kind for both our organization and the National Hockey League," said Boston Bruins CEO Charlie Jacobs. "With cybersecurity becoming increasingly crucial across all aspects of our business, partnering with Rapid7 is a perfect fit. We share the same mission and core values with our commitment to give back to our community and deliver an exceptional product to our customers. We're excited to work together to make a positive impact on the New England community for many years to come."

"The real estate on our Original Six sweater is sacred space," said Boston Bruins President Cam Neely. "As a former player who proudly wore the Spoked-B, it was important to me and our organization that we identified the right partner with a connection to Boston and a strong commitment to enacting positive change in our community. Rapid7 embodies these important values and we are proud to welcome them to the Boston Bruins family."

"Rapid7's partnership with the Bruins is rooted in mutual grit, a deep commitment to our communities and a shared passion for overcoming every obstacle to protect what matters," said Rapid7 Chairman and CEO Corey Thomas. "Joining the Boston Bruins family as the first-ever jersey patch and official cybersecurity partner is an honor and incredible opportunity for both brands to make a lasting impact for our customers and communities. The Rapid7 family looks forward to embarking on this exciting next chapter with such a legendary franchise."

Personally, I'm not a fan of seeing advertisements on jerseys even when they're relatively well done like this particular one. We already have ads on the ice, on the boards and seemingly every second of downtime between action. It's only a matter of time until every single facet of this beautiful game is monetizing for shareholders. Sad.