You remember Dart Guy? He was made famous in Toronto after painting his face in the Leafs colors, unlit cigarette hanging on his lips.
He became an instant star after the amazing run the Leafs had in the first round. However, his favorite team has been knocked out of the Playoffs and many thought he would go back to his normal routine.
Apparently, Dart Guy has a nose for marketing. He just scored a sponsorship deal with Nicorette. The marketing campaign will be center on him quitting the smoke habit.
What a genius move by Nicorette! We're not here to give them free exposure, but their campaign is just genius.
As for Dart Guy, he will make a lot of money out of this and you know what? Good for him!