If you’ve been a fan of the NHL’s Stanley Cup playoffs ads the past few years, you’re sure to love their newest campaign. Done in the style and tradition of its popular “History will be made” advertisements, its latest features the NHL’s all-time greats as they spell out the names inscribed on hockey’s holy grail.
Witness today’s heroes like Sidney Crosby and Jonathan Toews alongside legends like Mario Lemieux, Wayne Gretzky, Dave Keon, Ray Bourque and Nicklas Lidstrom. The ad concludes with perhaps the most simple spelling of all, O-R-R. If you love hockey, this will put a chill down your spine. Check it out:
How cool is that? The history of the Stanley Cup is unlike any other trophy in professional sports and with its latest campaign, the NHL reminds us that “every letter is earned.”