The New York Islanders have announced that their new arena currently under construction at Belmont Park will be named… UBS Arena.
Check it out:
Not great… not terrible… just kinda… lukewarm.
To be honest, I’m not entirely sure if I know what or who UBS is… are you? An investment bank? International bank?
In any case, UBS paid through the nose for naming rights, signing an exclusive 20 year deal worth a reported $350 million. Ouch.
One thing I will say though, I’m LOVING the traditional styling of this new building.
Check it out:
“We are excited to announce this long-term partnership with the New York Islanders and are proud to play a role in creating one of the country’s premier sports and entertainment venues,” said Tom Naratil, Co-President UBS Global Wealth Management and President UBS Americas. “The New York City area is home to our Americas headquarters, thousands of our employees, and more UBS clients than any other US market. We have deep roots in the tri-state area and a fundamental commitment to growing our presence in the US. This is an opportunity to demonstrate and accelerate that commitment, while having a positive and lasting impact on the surrounding community.”
“UBS Arena is poised to become a global landmark entertainment and sports destination, leading us to partner with one of the world’s premier brands, UBS,” said Tim Leiweke, CEO of Oak View Group and leader of the arena project. “Together we’re eager to deliver on our shared promise of helping reinvigorate the New York economy, creating jobs, supporting a sustainable future, and safely providing an unrivaled, distinctive premium experience for all. We’re excited to bring our passion and unmatched guest service commitment to life, and we look forward to welcoming fans to what will surely become a popular global destination for world-class events for many years to come.”
“UBS Arena will stand as a beacon of strength, resilience, achievement and community, and we look forward to celebrating this milestone with our loyal fans,” said Jon Ledecky, Co-Owner of the New York Islanders. “We’re thrilled to be partners with UBS on this transformational project that will be so important to the New York economy for decades.”