Longtime NHL insider Bob McKenzie unveils new line of pre-mixed margaritas

Breaking news from TSN NHL insider Bob McKenzie today... but not the kind of news we're used to from hockey's original insider.

McKenzie announced the launch of a brand new line of pre-mix margaritas in Canada called, "Bobby Margarita."

Check it out:

McKenzie has poked fun at himself the past few years that when the offseason comes he transforms from Bob McKenzie hockey insider to Bobby Margarita summer cocktail enthusiast.

McKenzie admits that he sort of fell into the persona of Bobby Margarita completely by chance. One night prior to a TSN broadcast McKenzie found himself in a local Toronto area Best Buy where he saw a Jimmy Buffet branded Margaritaville Mixer. He bought it then and there and the rest is history.

“And I was like, ‘Oh, that looks like fun,’” McKenzie said. “You’re at the end of April, beginning of May, and you’re working every single night, you’re dreaming of fun in the summer. So, I thought, ‘This looks really cool. I’m going to get that.’ Then I forgot about it until I went on vacation.”

Fans loved it and would hit up McKenzie for his favourite margarita recipes so when he was approached by Ace Beverage Group about doing a potential line of pre-mix, canned margarita Bobby jumped on quick.

“When the opportunity was brought to us and it was Bob McKenzie, we were really excited to work with Bob,” said Keith Walker, vice-president of marketing for Ace Beverage Group. “He’s a very talented marketer because he built a brand before he had a product. He built the persona of Bobby Margarita. It’s been incredibly difficult to build brands over the years. Consumers go with what they trust, what they know, and people really trust Bob. He got the name The Hockey Insider based on trust and having credible information.”

But the question I really want to know... is it any good?

“I thought that if I was going to do this, the taste had to be something I would taste and say, ‘Mmm, that’s really good,’” McKenzie said. “If I couldn’t have done that, I wouldn’t have done it.”