Montreal Canadiens announce change to their iconic sweater
Another new look is coming for the Habs.
HockeyFeed
There were very few happy fans when the National Hockey League approved their franchises to begin employing the use of sponsored uniform patches starting last season in a move that was already building upon wearing sponsored advertisements on helmets.
There were several teams who decided to employ the use of said advertisements, while several others decided against it. In what raised the eyebrows of many, two iconic Original 6 franchises in the Montreal Canadiens and Boston Bruins were among the teams who placed the sponsorship just below the right shoulder of their respective uniforms.
And now, the Habs have announced that their jersey current sponsorship of RBC (Royal Bank of Canada) is being changed to Air Canada, but only for their white road sweaters.
"Featuring the Air Canada name and iconic rondelle (the red maple leaf enclosed in a circle), the patch will be displayed on the team’s official away white jerseys and will be stitched in the upper right chest area," explained the press release.
“It’s a privilege for us to have a longstanding relationship with Canada’s national carrier in Air Canada, and we’re proud to formalize a partnership that will showcase Air Canada’s brand whenever we play on the road,” said France Margaret Belanger, President of Sports and Entertainment, Groupe CH. “We entrust Air Canada to move our players from city to city, and now that connection will be featured on the ice itself, as our team plays before our fans in NHL markets everywhere.”
“As the Official Airline of the Montreal Canadiens, Air Canada is deeply passionate about our relationship with the organization and its devoted fans throughout Quebec and across North America,” said Mark Nasr, Executive Vice President, Marketing and Digital at Air Canada, and President of Aeroplan. “As hockey lovers ourselves, it’s a privilege to fly the team across the continent and proudly represent our support and partnership on and off the ice.”
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