It looks as though the NHL is set to lose a major sponsorship deal at the close of this season.
BioSteel, the Canadian-based sports drink company that was partially founded by former NHL forward Mike Cammlleri, is reportedly in debt to the tune of hundreds of millions of dollars and will not be returning to their sponsorship deal next year.
David Pagnotta of The Fourth Period reported the following:
"Sounds like this will be the last season with BioSteel as the “Official Hydration Partner” of the NHL & NHLPA. It’s not yet confirmed, but word out there is BodyArmor will be taking over the partnership starting 2024-25."
The company also holds sponsorship deals with USA Hockey, the Professional Women's Hockey Players Association, the NHLPA, and is also sponsored by Edmonton Oilers superstar captain Connor McDavid.
Recommended articles:
