NHL unveils new 'Golden Era' in fantastic new ad campaign

The 2024-25 NHL season unofficially begins tonight!

Of course, the season officially opened last week with a pair of games between the New Jersey Devils and Buffalo Sabres in Europe, but the puck drops on the North American campaign tonight!

To kick things off, the league unveiled its new ad campaign for the upcoming season and... honestly... I'm surprised at the quality of the campaign. The NHL has really upped its marketing game in the past couple years and this new 'Golden Era' campaign is incredible.

Check out the new ad featuring Connor Bedard, Auston Matthews, Connor McDavid, old man Sidney Crosby and others.

I love it! Drop the puck already! Let's goooooooooo!