
The greatest hockey broadcast of all time begins a new era?
The PWHL appears to be preparing for another major moment in its remarkably short history.
The league has scheduled a media event at the Hockey Hall of Fame in Toronto on Thursday, where it is promising a “major announcement.” While the PWHL has not publicly revealed what it plans to unveil, the timing has already fueled speculation that the announcement could involve the league's Canadian television future — and, potentially, a new chapter for Hockey Night in Canada.
That speculation comes at an interesting time. Sportsnet and CBC announced earlier this year that their long-running NHL broadcasting partnership was coming to an end, meaning NHL hockey will no longer be carried on CBC's iconic Saturday-night platform. Sportsnet is continuing to carry Saturday NHL games under its new long-term agreement with the league, while CBC has said it is moving toward a new sports programming strategy.
Naturally, that has led to plenty of speculation about whether the PWHL could step into the enormous space left behind by the NHL on Hockey Night in Canada.
It would be a fascinating fit.
Hockey Night in Canada has been a part of Canadian television culture since 1952, and CBC held exclusive Saturday-night NHL rights through the 2013-14 season. Even after Sportsnet acquired the NHL's national rights, CBC continued airing Saturday games through its cross-licensing arrangement with Sportsnet. That relationship has now come to an end.
If the speculation about a new PWHL-CBC partnership proves accurate, it would give Hockey Night in Canada an entirely different identity while keeping the name connected to one of the country's most recognizable hockey traditions.
And there may be no better time for that than now.
The PWHL is entering its fourth season after launching on January 1, 2024, and the growth has been significant. The league originally consisted of six teams before expanding to Toronto and Ottawa as part of its inaugural footprint, followed by Seattle and Vancouver for the 2025-26 season. Now, the PWHL is undergoing another massive expansion, with Detroit, Hamilton, Las Vegas and San Jose joining for the 2026-27 campaign. That will bring the league to 12 teams.
The expansion is particularly noteworthy because it is happening at an extremely aggressive pace. Seattle and Vancouver arrived just one year ago, and now four more markets are being added. The league has even established a six-phase roster distribution process specifically designed to build the expansion teams while maintaining competitive balance across all 12 clubs.
Hamilton and Las Vegas also demonstrate the PWHL's willingness to enter very different markets. Hamilton brings the league into a region with deep women's hockey roots, while Las Vegas gives the PWHL its first team in the American Southwest and places women's professional hockey inside the massive sports-and-entertainment ecosystem surrounding T-Mobile Arena.
San Jose and Detroit further expand the league's geographic reach.
Broadcasting is becoming just as important as expansion. Last season, the PWHL was already being distributed across TSN, RDS, CBC, Prime Video and Sportsnet in Canada, with CBC carrying Saturday games. The league has also announced a new national U.S. television partnership with Scripps Sports for 2026-27.
That makes Thursday's announcement particularly intriguing.
If CBC and the PWHL really are preparing to bring Hockey Night in Canada into a new era centered around women's hockey, it would represent something much bigger than simply finding a television partner. It could give the PWHL one of the most recognizable brands in Canadian sports media while allowing CBC to keep HNIC alive after losing the NHL.
Of course, until Thursday's announcement, the CBC speculation remains just that — speculation.
But considering how quickly the PWHL has grown from a brand-new league into a 12-team operation, the possibility of another major step forward shouldn't come as a surprise.
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A lifelong hockey fan with a background in professional writing for major international brands, Trevor joined Attraction Media in 2017. Since then, he's been breaking news, analyzing moves and serving up hot takes from around the hockey world for Hockey Feed's 500,000+ followers.
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