Utah has officially chosen its new name!
The fans in Utah have voted and the name and new identity is now official. Full story below:
The Utah NHL team has picked Mammoth as its permanent name. On Wednesday morning, the official announcement was made following an-driven branding process which spanned 850,000 votes.
"Evidence suggests mammoths charged in herds at speeds exceeding 25 miles per hour, comparable to the speeds reached by the fastest skaters in the NHL," the team said in its release.
After a 13-month process, the name change is official as Mammoth replaces Utah Hockey Club, a temporary name for its inaugural 2024-25 season after Smith Entertainment Group purchased and relocated the former Arizona Coyotes franchise to Salt Lake City.
“When it came to naming the team, we did something unprecedented — going through four rounds of community voting, including getting feedback not only on potential names but also on potential logos,” Utah owners Ryan and Ashley Smith said in a statement. “The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from, and the unstoppable force we’re building together.”
Utah has already begun selling a limited selection of first-run Utah Mammoth merchandise — including T-shirts, hats, and hoodies — at the team store inside Delta Center on Wednesday. Mammoth jerseys will be available for purchase later this offseason.
Utah will wear its new Mammoth logo, the head of Mammoth with a curved tusk, on home jerseys and the state’s name on away jerseys. The snow-capped Wasatch Mountain Range makes up the top of the Mammoth’s head. The silhouette of Utah and a negative space “M” are hidden on the left side of the logo. The curved tusk is meant to evoke the letter “U” for Utah. “Tusks Up” is the team-endorsed rallying cry for Mammoth fans.
And so goodbye Hockey Club, and Tusks up Mammoth !
