Veteran Player Making A Difference

Duncan Keith of the Chicago Blackhawks has reached a new level of fame as he launches his own brand of cereal in order to help raise funds for his charity.

You can buy yourself a box of Keith Krunch at any Jewel-Osco store located in the Chicago area.  Proceeds from the sale of Keith Krunch goes towards supporting the Keith Relief charity which is dedicated to help alleviate the medical, economic and emotional burden of families in need.

It is truly heartwarming to see NHL players such as Duncan Keith using their fame and money to help those in need while also playing their heats out for the city they love.

Take a look at the video below that highlights the details about Duncan Keith and his official cereal Keith Krunch: