The Pittsburgh Penguins marketing team has done a pretty good job promoting their incredibly succesful third line, a line comprised of Carl Hagelin, Nick Bonino, and Phil Kessel.
Because of the last family names each of the three players in the line has they have been dubbed by as the "HBK" line. HBK was an acronym popularized by WWE superstar Shawn Michaels aka "The Heartbreak Kid" and the coverage of Pittsburgh's HBK line has led to him receiving a ton of messages from fans of the Penguins.
Furthermore the Penguins have now reached out to him and invited him to Game 5 of the Eastern Conference Final in Pittsburgh, which depending on the outcome of Game 4 on Friday could be an elimination game. Shawn Michaels has responded to the invitation in the following video.