Utah Mammoth already in trouble over new name…
That didn’t take long. Just hours after the NHL team announced its new name, this was exposed. Find out more below:
On Wednesday, it was confirmed that the Utah NHL team picked Mammoth as its permanent name. The official announcement was made following an-driven branding process which spanned 850,000 votes.
“Evidence suggests mammoths charged in herds at speeds exceeding 25 miles per hour, comparable to the speeds reached by the fastest skaters in the NHL,” the team said in its release.
The team shared a beautiful video to make the announcement. After a 13-month process, the name change is official as Mammoth replaces Utah Hockey Club, a temporary name for its inaugural 2024-25 season after Smith Entertainment Group purchased and relocated the former Arizona Coyotes franchise to Salt Lake City.
However, some fans and pundits dampen the news when pointing out that the Mammoth’s name, handle on social media and slogan were the same as the Colorado Mammoth of the National Lacrosse League.
“Tusks Up” is the team-endorsed rallying cry for Mammoth fans, very similar to what the Colorado team has been using.
This wouldn’t be the first time Utah is dealing with controversy around its name. When the team released a Qualtrics poll in May 2024 featuring 20 potential team names, it produced six finalists in June for another fan vote: Blizzard, Utah HC, Mammoth, Outlaws, Venom and Yeti. The latter was considered to be he team’s eventual name, even by its players. But Utah announced in January that it would not be moving forward with “Yeti” or “Yetis” as a nickname after the U.S. Patent and Trademark Office rejected a trademark application for “Utah Yetis” because of the “likelihood of confusion” for consumers to other companies and brands that use the name. Among those parties was Yeti Coolers LLC, which makes drinkware, coolers and clothing.
With Yeti and Yetis out, the team announced in January that Utah Hockey Club, Utah Mammoth and Utah Wasatch would be the finalists in a fan vote at Delta Center.
Today, Mammoth was officially chosen, but it sounds like the team is already dealing with its first blow.
