Another outrageous thing shocks NHL fans during Johnny Gaudreau’s presentation in Columbus
THEY DID NOT!
HockeyFeed
It has already started. While it was already enough of a surprise to see Johnny Gaudreau sign with the Columbus Blue Jackets on Wednesday, something else caught fans off guard when he attended his first press conference the day after.
Gaudreau put on the Blue Jackets’ jersey and it had advertisement on it!
Fans were already unsure about the addition of advertisement on team’s helmets and many expressed frustration that it would be added to the jersey. At the end of this past season, it was announced more and more that jerseys around the league will have a new addition stamped upon them
The Washington Capitals were the first to announce a “jersey patch partner” late last year, adding the Caesars Sportsbook logo to the Capitals’ home and third jerseys for the coming campaign and beyond. The Blue Jackets and Pittsburgh Penguins also confirmed in March that they were adding advertisements to their jerseys. In Columbus, the glass-repair company Safelite will feature on their home, away and third jerseys next season while in Pittsburgh, the healthcare company Highmark will feature on their home threads.
This is the logo we saw on Gaudreau’s first appearance as a Blue Jackets on Thursday.
That only means that this is getting real and we better get ready for all NHL jerseys to include the addition of jersey ads on the rest of the league’s 32 clubs.
Paul Lukas, an expert on sports aesthetics, said it best to Sportsnet earlier this spring:
“I’m disappointed by uniform ads pretty much in any sport, not just hockey, but I think particularly in hockey because the hockey sweater just seems to have a greater mystique than jerseys in other sports,” said Lukas.
“And the NHL has been pretty good up until now at keeping the sweater — I don’t want to say pure — but they haven’t cluttered it up with a lot of things that we’ve seen in other sports. The Adidas logo, the manufacturer’s logo, is on the back of the NHL jersey, not on the chest or even on the sleeve. When NHL teams do things like green jerseys for St. Patrick’s Day or camouflage jerseys for military support, they do that only in pre-game, not in the actual game. So the NHL has been pretty good at kind of preserving the sweater, and the power behind it.”
What’s your opinion on the matter?
